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Features Guide

Explore all the powerful features LiteStartup offers to help your startup succeed.

Workmail - Business Email

LiteStartup includes built-in business email functionality, eliminating the need for separate email services like Google Workspace.

What is Workmail?

Workmail is a full-featured business email service integrated directly into LiteStartup. Send and receive emails from your custom domain without additional subscriptions.

Benefits

  • Save Money: $72-144 per year per team member (vs. Google Workspace)
  • Unified Platform: Email and marketing in one place
  • Professional Image: Use your custom domain
  • Full Features: Forwarding, aliases, auto-responders

Getting Started with Workmail

  1. Go to Settings → Workmail
  2. Add your domain (e.g., [email protected])
  3. Verify DNS records
  4. Create email accounts for team members
  5. Start sending and receiving emails

Create Email Accounts

1. Click "Add Email Account"
2. Enter username (e.g., "john")
3. Set password
4. Assign to team member
5. Click "Create"

Email address will be: [email protected]

Email Forwarding

Set up automatic forwarding:

1. Go to email account settings
2. Click "Forwarding"
3. Enter forwarding address
4. Confirm forwarding
5. Emails now forward automatically

Auto-Responders

Set up automatic replies:

1. Go to email account settings
2. Click "Auto-Responder"
3. Enable auto-responder
4. Set message and date range
5. Save

AI Content Assistant

LiteStartup's AI Content Assistant helps you write better emails faster.

Features

  • Subject Line Generation: AI suggests optimized subject lines
  • Email Copy: Generate email body content
  • A/B Testing: Create variations for testing
  • Tone Adjustment: Match your brand voice
  • Optimization: Suggestions to improve open rates

Using AI Assistant

Generate Subject Lines

1. Click "AI Assistant" in email editor
2. Select "Generate Subject Lines"
3. Describe your email purpose
4. AI generates 5 variations
5. Click to use or regenerate

Example:

  • Input: "Welcome email for new users"
  • AI Suggestions:
    • "Welcome! Get started in 3 minutes"
    • "You're in! Here's what's next"
    • "Welcome aboard - your journey starts now"

Generate Email Copy

1. Click "AI Assistant"
2. Select "Generate Email Body"
3. Provide key points
4. Choose tone (professional, friendly, casual)
5. AI generates email content
6. Edit and customize as needed

A/B Test Variations

1. Click "AI Assistant"
2. Select "Create A/B Variations"
3. AI generates alternative versions
4. Choose which to test
5. LiteStartup tracks performance

AI Writing Tips

  • ✓ Be specific about your goal
  • ✓ Mention your target audience
  • ✓ Specify desired tone
  • ✓ Provide key information to include
  • ✓ Review and customize AI suggestions

Automation & Workflows

Create intelligent workflows that automatically send emails based on user behavior.

Workflow Types

Welcome Series

Automatically send a series of emails to new subscribers.

1. Go to Automation → Workflows
2. Click "Create Workflow"
3. Select "Welcome Series"
4. Add emails (1-5 emails)
5. Set delays between emails
6. Activate workflow

Example Welcome Series:

  • Email 1: Welcome (immediate)
  • Email 2: Getting Started (1 day later)
  • Email 3: Feature Highlight (3 days later)
  • Email 4: Success Story (7 days later)

Re-engagement Campaign

Win back inactive subscribers.

1. Create workflow
2. Select "Re-engagement"
3. Set inactivity threshold (e.g., 30 days)
4. Add re-engagement emails
5. Set follow-up actions
6. Activate

Win-back Campaign

Target customers who haven't purchased recently.

1. Create workflow
2. Select "Win-back"
3. Define inactive period
4. Create compelling offer
5. Set retry schedule
6. Activate

Abandoned Cart Recovery

Remind customers about items left in cart.

1. Create workflow
2. Select "Abandoned Cart"
3. Set delay (e.g., 1 hour)
4. Customize email with product details
5. Add follow-up emails
6. Activate

Workflow Triggers

Workflows can be triggered by:

  • User Actions: Signup, purchase, download
  • Time-based: Specific date/time, anniversary
  • Behavioral: Opens, clicks, inactivity
  • Custom: API triggers, webhooks

Workflow Conditions

Add conditions to control workflow flow:

IF user.plan == "pro" THEN send_email("pro_features")
IF user.location == "US" THEN send_email("us_offer")
IF user.opened_count > 5 THEN send_email("vip_offer")

Workflow Analytics

Monitor workflow performance:

  • Emails sent
  • Delivery rate
  • Open rate
  • Click rate
  • Conversion rate
  • Revenue generated

Subscription Forms

Build your subscriber list with embedded signup forms.

Create Subscription Form

1. Go to Forms → Create Form
2. Choose form type:
   - Simple signup
   - Double opt-in
   - Custom fields
3. Design form
4. Add fields (email, name, custom fields)
5. Set confirmation message
6. Get embed code

Form Types

Simple Signup

Single-step form for quick signups.

<iframe src="https://forms.litestartup.com/simple/form_id"></iframe>

Double Opt-in

Two-step confirmation for compliance.

1. User enters email
2. Confirmation email sent
3. User clicks confirmation link
4. Subscription confirmed

Custom Fields

Collect additional information:

- Email (required)
- Name (optional)
- Company (optional)
- Plan Interest (dropdown)
- Budget (multiple choice)

Form Customization

  • Colors: Match your brand
  • Text: Custom labels and messages
  • Fields: Add/remove fields
  • Redirect: Redirect after signup
  • Webhook: Send data to your system

Embed Forms

On Website

<div id="litestartup-form"></div>
<script>
  LiteStartup.loadForm('form_id', {
    container: '#litestartup-form',
    onSuccess: function() {
      console.log('User subscribed!');
    }
  });
</script>

On Landing Page

<!-- Embed directly -->
<iframe src="https://forms.litestartup.com/form_id" 
        width="100%" height="500"></iframe>
LiteStartup.showPopup('form_id', {
  trigger: 'exit', // Show on exit intent
  delay: 5000,     // Show after 5 seconds
  frequency: 'once' // Show once per session
});

Waitlist Management

Build hype before launch with waitlist management.

Create Waitlist

1. Go to Waitlist → Create Waitlist
2. Name your waitlist
3. Set launch date
4. Customize signup page
5. Generate signup link
6. Share with audience

Waitlist Features

  • Referral Tracking: Users earn spots by referring friends
  • Invite Codes: Send personalized invite codes
  • Ranking: Show user's position on waitlist
  • Email Notifications: Notify when invited
  • Analytics: Track signup sources

Referral Program

Enable users to earn early access by referring friends:

1. Enable referral in waitlist settings
2. Users get unique referral link
3. Each successful referral = 1 spot
4. Leaderboard shows top referrers
5. Send invites to top referrers first

Send Invites

1. Go to Waitlist → Manage
2. Select users to invite
3. Generate invite codes
4. Send invite emails
5. Track acceptance

Waitlist Analytics

Monitor waitlist growth:

  • Total signups
  • Referral signups
  • Conversion rate
  • Top referrers
  • Signup sources
  • Geographic distribution

Email Templates

Create and manage reusable email templates.

Template Library

Access pre-built templates:

  • Welcome emails
  • Promotional emails
  • Transactional emails
  • Newsletter templates
  • Event invitations
  • Password reset

Create Custom Template

1. Go to Templates → Create
2. Choose layout
3. Add content blocks
4. Insert variables ({{name}}, {{company}})
5. Preview
6. Save template

Template Variables

Use dynamic variables in templates:

Hello {{first_name}},

Welcome to {{company_name}}!

Your account: {{email}}
Plan: {{plan_type}}

Best regards,
The {{company_name}} Team

Template Testing

Test templates before sending:

1. Click "Send Test"
2. Enter test email
3. Review email
4. Make adjustments
5. Send to list

Contact Management

Organize and manage your subscriber list.

Import Contacts

CSV Import

1. Go to Contacts → Import
2. Upload CSV file
3. Map columns to fields
4. Review preview
5. Import

CSV Format:

email,first_name,last_name,company,plan
[email protected],John,Doe,Acme Inc,pro
[email protected],Jane,Smith,Tech Corp,free

API Import

$contacts = [
    ['email' => '[email protected]', 'name' => 'John'],
    ['email' => '[email protected]', 'name' => 'Jane']
];

foreach ($contacts as $contact) {
    $response = $client->post('/contacts', [
        'email' => $contact['email'],
        'name' => $contact['name']
    ]);
}

Organize Contacts

Tags

Organize contacts with tags:

- "vip"
- "trial_user"
- "paying_customer"
- "inactive"
- "churned"

Segments

Create dynamic segments:

- Active users (opened email in last 30 days)
- High-value customers (spent > $1000)
- Trial users (signup < 14 days ago)
- Inactive (no activity > 60 days)

Contact Data

Store custom attributes:

- Company
- Job title
- Industry
- Location
- Plan type
- Signup date
- Last purchase
- Lifetime value

Analytics & Reporting

Track email performance with detailed analytics.

Email Metrics

  • Sent: Total emails sent
  • Delivered: Successfully delivered
  • Bounced: Hard/soft bounces
  • Opened: Unique opens
  • Clicked: Unique clicks
  • Unsubscribed: Unsubscribe requests
  • Spam: Spam complaints

Campaign Analytics

Campaign: Q1 Newsletter
├── Sent: 10,000
├── Delivered: 9,950 (99.5%)
├── Bounced: 50 (0.5%)
├── Opened: 4,500 (45.2%)
├── Clicked: 1,200 (12.0%)
├── Unsubscribed: 50 (0.5%)
└── Conversion: 150 (1.5%)

Engagement Tracking

Track individual user engagement:

  • Email opens
  • Link clicks
  • Purchase history
  • Engagement score
  • Last activity date

Custom Reports

Create custom reports:

1. Go to Reports → Create
2. Select metrics
3. Choose date range
4. Add filters
5. Generate report
6. Export as PDF/CSV

Compliance & Deliverability

GDPR Compliance

  • ✓ Consent management
  • ✓ Data export
  • ✓ Right to be forgotten
  • ✓ Privacy policy templates
  • ✓ Audit logs

CAN-SPAM Compliance

  • ✓ Clear unsubscribe option
  • ✓ Accurate sender information
  • ✓ Honest subject lines
  • ✓ Physical address required
  • ✓ Unsubscribe honored within 10 days

Deliverability Features

  • ✓ SPF/DKIM/DMARC setup
  • ✓ Domain verification
  • ✓ Bounce management
  • ✓ Spam testing
  • ✓ IP reputation monitoring

Integration

Webhook Events

Receive real-time notifications:

  • Email sent
  • Email delivered
  • Email opened
  • Link clicked
  • Email bounced
  • Unsubscribed

API Integration

Integrate with your application:

// Send email via API
$response = $client->post('/emails/send', [
    'to' => '[email protected]',
    'from' => '[email protected]',
    'subject' => 'Welcome!',
    'html' => '<h1>Hello</h1>'
]);

Third-party Integrations

Connect with popular tools:

  • Zapier
  • Make (Integromat)
  • IFTTT
  • Slack
  • Discord
  • Custom webhooks

Next: Check Code Examples or Pricing & Plans!

Last updated: December 23, 2025