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Pricing & Plans

Simple, transparent pricing designed for startups. Pay only for what you use.

Pricing Model

LiteStartup uses a pay-per-email model instead of per-contact pricing. This means you can import unlimited contacts and only pay for the emails you actually send.

Why Pay-Per-Email?

  • Save Money: Import 100K contacts, pay only for emails sent
  • No Surprises: Predictable costs based on actual usage
  • Scale Freely: Grow your contact list without increasing costs
  • Fair Pricing: Only pay for what you use

Plans

Free Plan

$0/month

Perfect for getting started and testing the platform.

Includes:

  • 10,000 emails per month
  • Unlimited contacts
  • Basic email templates
  • Email tracking (opens & clicks)
  • Workmail (1 team & 20 members)
  • Basic automation
  • API access
  • AI Website Builder
  • Ticket & Live chat
  • AI Content Assistant
  • AI Automation (coming soon)
  • Community support

Limitations:

  • Limited to 10K emails/month
  • Basic features only
  • Community support only

Best for:

  • Startups just getting started
  • Testing the platform
  • Small newsletters

Pro Plan

$20/month

For growing startups and small businesses.

Includes:

  • 110,000 emails per month
  • Unlimited contacts
  • All email templates
  • Advanced email tracking
  • Workmail (5 email accounts)
  • Advanced automation & workflows
  • Subscription forms
  • Waitlist management
  • AI Content Assistant
  • Priority support
  • Custom domain support
  • API access
  • Webhooks

Additional:

  • $0.20 per 1,000 emails over limit
  • Overage billing only when needed

Best for:

  • Growing startups
  • Active marketing campaigns
  • Multiple team members

Enterprise Plan

Custom pricing

For large-scale operations and enterprises.

Includes:

  • Unlimited emails per month
  • Unlimited contacts
  • Unlimited workmail accounts
  • Dedicated account manager
  • Custom integrations
  • SLA guarantee (99.99% uptime)
  • Advanced security features
  • Custom branding
  • White-label options
  • Priority support (24/7)
  • Advanced analytics
  • Custom workflows

Best for:

  • Large enterprises
  • High-volume senders
  • Custom requirements

Plan Comparison

Feature Free Pro Enterprise
Monthly Emails 10K 110K Unlimited
Price Free $20 Custom
Overage Rate N/A $0.20/1K Included
Contacts 3000 Unlimited Unlimited
Contacts Tags 1 Unlimited Unlimited
Domains 1 10 Unlimited
Workmail Accounts 1 team & 20 members 10 team & Unlimited members Unlimited
Email Templates Basic All All + Custom
Automation Basic Advanced Advanced + Custom
AI Assistant Yes Yes Yes
AI Website Builder Yes Yes Yes
Ticket & Live chat Yes Yes Yes
Webhooks Yes Yes Yes
API Access Yes Yes Yes
Support 5x8 7x24 7x24(Dedicated)
Uptime SLA 99.9% 99.9% 99.99%
Custom Domain No Yes Yes

Billing

How Billing Works

  1. Monthly Cycle: Billing period runs from the 1st to the last day of each month
  2. Base Charge: Your plan's monthly fee is charged on the 1st of each month
  3. Overage Charges: Additional charges for emails sent over your plan limit
  4. Invoice: Detailed invoice sent at end of month
  5. Payment: Charged to your credit card automatically

Overage Pricing

Pro Plan: $0.20 per 1,000 emails over 110,000/month

Examples:

  • 120,000 emails sent = $20 + $2 (10K overage) = $22
  • 150,000 emails sent = $20 + $8 (40K overage) = $28
  • 210,000 emails sent = $20 + $20 (100K overage) = $40

Payment Methods

We accept:

  • Credit cards (Visa, Mastercard, American Express)
  • Debit cards
  • PayPal
  • Bank transfer (Enterprise only)

Invoices

  • Invoices are generated monthly
  • Available in your dashboard
  • Sent to your billing email
  • Can be downloaded as PDF

Refunds

  • Monthly subscriptions: No refunds
  • Upgrade: Prorated credit applied
  • Downgrade: Prorated refund or credit applied

Frequently Asked Questions

Billing & Pricing

Q: Can I change my plan anytime? A: Yes! You can upgrade or downgrade your plan anytime. Changes take effect immediately.

Q: What happens if I exceed my email limit? A: You'll be charged $0.20 per 1,000 additional emails. You can continue sending without interruption.

Q: Do I pay for bounced emails? A: Yes, bounced emails count toward your monthly limit. We recommend maintaining a clean contact list.

Q: Can I get a discount for annual billing? A: Contact our sales team for annual billing discounts and custom pricing.

Q: Is there a setup fee? A: No, there are no setup fees or hidden charges. You only pay for the plan and emails sent.

Q: Can I get an invoice? A: Yes, invoices are automatically generated and available in your dashboard.

Free Plan

Q: How long can I use the free plan? A: Indefinitely! The free plan has no time limit.

Q: Can I upgrade from free to pro? A: Yes, you can upgrade anytime. Your account will be upgraded immediately.

Q: What happens to my data if I don't upgrade? A: Your data remains safe. You can continue using the free plan or upgrade whenever you're ready.

Q: Are there any limitations on the free plan? A: The free plan includes 10,000 emails per month. Other features are limited to basic functionality.

Pro Plan

Q: What's included in the Pro plan? A: 110,000 emails/month, unlimited contacts, workmail, automation, AI assistant, and more.

Q: Can I add more workmail accounts? A: The Pro plan includes 5 workmail accounts. Contact support for additional accounts.

Q: Is there a contract? A: No, all plans are month-to-month with no long-term commitment.

Features

Q: What's included in the AI Content Assistant? A: Subject line generation, email copy suggestions, A/B test variations, and tone adjustment.

Q: Can I use custom domains? A: Yes, custom domains are available on Pro and Enterprise plans.

Q: What automation features are included? A: Welcome series, re-engagement campaigns, win-back campaigns, abandoned cart recovery, and more.

Q: Can I create custom workflows? A: Yes, you can create custom workflows with triggers, conditions, and actions.

Technical

Q: Is there an API rate limit? A: Yes, rate limits depend on your plan. Free: 60 req/min, Pro: 300 req/min.

Q: Can I use webhooks? A: Webhooks are available on Pro and Enterprise plans.

Q: What's the email delivery rate? A: We maintain a 99.9%+ delivery rate through infrastructure built by AWS & Google Cloud engineers.

Q: Can I schedule emails? A: Yes, you can schedule emails to be sent at a specific time.

Support

Q: What support is included? A: Free plan: Community support. Pro: Priority email support. Enterprise: 24/7 dedicated support.

Q: How fast is support response time? A: Pro plan: 24 hours. Enterprise: 1 hour for critical issues.

Q: Is there a knowledge base? A: Yes, we have comprehensive documentation and code examples.

Upgrade & Downgrade

Upgrade Your Plan

  1. Go to Settings → Billing
  2. Click "Upgrade Plan"
  3. Select new plan
  4. Review pricing
  5. Click "Upgrade"
  6. Changes take effect immediately

Downgrade Your Plan

  1. Go to Settings → Billing
  2. Click "Downgrade Plan"
  3. Select new plan
  4. Confirm downgrade
  5. Changes take effect at end of billing cycle

Prorated Billing

When you upgrade or downgrade mid-month:

  • Upgrade: Pay difference for remaining days
  • Downgrade: Receive credit for remaining days

Enterprise & Custom Pricing

For organizations with specific needs:

  • High-volume senders: Unlimited emails with custom pricing
  • Custom integrations: Dedicated development support
  • White-label: Rebrand LiteStartup as your own
  • SLA guarantee: 99.99% uptime guarantee
  • Dedicated support: 24/7 account manager

Contact Sales

For enterprise inquiries:

Cost Calculator

Estimate Your Monthly Cost

Step 1: Estimate monthly emails

  • Average emails per month: ___

Step 2: Choose plan

  • Free: 10,000 emails/month = $0
  • Pro: 110,000 emails/month = $20

Step 3: Calculate overage (Pro plan)

  • Emails over 110,000 × $0.20 per 1,000 = Overage cost

Example Calculations:

Scenario 1: Small startup

  • 10,000 emails/month
  • Plan: Free ($0)
  • Total: $0/month

Scenario 2: Growing business

  • 85,000 emails/month
  • Plan: Pro ($20)
  • Overage: None
  • Total: $20/month

Scenario 3: Active marketing

  • 150,000 emails/month
  • Plan: Pro ($20)
  • Overage: 40,000 × $0.20/1K = $8
  • Total: $28/month

Scenario 4: High-volume sender

  • 500,000 emails/month
  • Plan: Enterprise (Custom)
  • Contact sales for pricing

Money-Back Guarantee

We're confident you'll love LiteStartup. If you're not satisfied within 30 days of upgrading to Pro, we'll refund your money. No questions asked.

Conditions:

  • Applies to first month of Pro plan only
  • Must request within 30 days of upgrade
  • Applies to plan fees only (not overages)

Special Offers

Startup Program

Eligible startups get:

  • 80% off Pro plan for 6 months
  • Priority support
  • Free consultation

Requirements:

  • Founded within last 1 year
  • Annual income below $50,000
  • Valid business registration

Apply: Startup Program

Nonprofit Discount

Nonprofits receive:

  • 50% off all plans
  • Unlimited support
  • Free custom domain

Apply: Nonprofit Program

Educational Discount

Students and educators get:

  • Free Pro plan
  • Valid .edu email required

Apply: Education Program

Billing Support

Common Billing Issues

Q: My credit card was declined A: Check your card details, expiration date, and billing address. Contact your bank if issues persist.

Q: I want to cancel my subscription A: You can cancel anytime in Settings → Billing. Your access continues until end of billing period.

Q: How do I update my billing information? A: Go to Settings → Billing → Payment Method to update your card details.

Q: Can I get a receipt? A: Yes, receipts are available in your dashboard under Billing → Invoices.

Contact Billing Support

Next Steps

  1. Get Started - Create your free account
  2. Send Your First Email - Try it out
  3. Explore Features - Learn what you can do
  4. Upgrade to Pro - When you're ready to scale

Ready to get started? Create your free account today!

Last updated: December 23, 2025